On August 8, the official Pokémon direct meeting "Pokémon Presents" was held. The press conference announced that the new Switch game "Detective Pikachu Lightning Returns" will be released on October 6! Pre-orders for the physical version will start on August 9, and the game is priced at HK$429...

Photos from official Website of the game https://detectivepikachu.pokemon.com/en-us/

Pokemon Legends: Alzeus, a game launched last year, sold 6.5 million copies in the first week of its release, setting another record for the franchise and taking the gaming world by storm. This is a surprising result, given that no one ever had much expectation for the quality of the game's development, whether it was the previous Pokemon: Crystal Diamond/Bright Pearl or the more recent Pokemon: Pearl/Diamond Remake. In such a situation can still sell very good results, the main reason is the Pokemon IP.

The Pokmon IP was first conceived by Tomoru Tajiri in 1989-1990 when the Game Boy was just becoming popular. The whole idea of the Pokmon world comes from Tajiri's childhood love of collecting insects. The original Game Boy role-playing game was released in Japan in 1996.

Over the past 27 years, the games, anime and animation developed have had a profound impact on fans. As the second best-selling video game series in the world, after Nintendo's Super Mario series, the IP loyalty of Pokemon has made people willing to pay for the quality of the game that does not meet their expectations.

When you say "IP", a list of names may come to mind: Pokmon, Mickey Mouse, Donald Duck, Harry Potter, Marvel, League of Legends, Original Gods... But most people may not have a clear concept of what "IP" is.

What is “IP”

The term "IP" comes from the word "Intellectual Property", which can be translated as intellectual property. However, there is no more formal definition of the term intellectual property in the July 14, 1967, Convention establishing the World Intellectual Property Organization (WIPO Convention). The countries that drafted the convention provided only a list that included rights relating to: "literary, artistic and scientific works; Performances by performing artists and sound recordings and radio programmes; Inventions in all spheres of human activity; Scientific discovery; Industrial design; Trademarks, service marks and business names and logos; To stop unfair competition and all other rights arising from intellectual activity in the industrial, scientific, literary or artistic fields."

The "IP" we usually talk about is actually a derivative concept of intellectual property in the cultural and creative industry. There is no unified definition of IP in academia, but it can only be said that it includes literature, comics, animation, film and television, cultural and blog, art and other carriers with image recognition function. At present, it is unified as the concept of IP. In the future, with the development of the industry, the forms and carriers of IP will be more diversified.

Therefore, how to operate IP delicately and maximize its potential value is a subject that we urgently need to think deeply. In this regard, based on the deep understanding of IP-related intellectual property field, Hengchenghui is committed to creating a healthy operation ecological environment for IP, while constantly exploring the intrinsic value of IP, so that IP can maintain vigorous vitality.

Hengchenghui is a wholly-owned subsidiary of CENFO Group. The company takes IP as the core to create a multi-field "Internet +" model. IP+ brand interconnection and interaction to achieve mutual benefit and win-win. IP+ rights protection network coverage, zero cost to protect IP original. IP+ derivative development, to provide IP with all-channel landing services. IP+ knowledge production e-commerce, covering the whole network head MCN and KOL, enabling the development of IP. Four-dimensional integration, to create Internet +IP+ brand IP ecological new world.